Monday, 14 December 2009
Environmental stories to tell
I’ve just received a really nice set of postcards from Two Sides Paper featuring six illustrations by Holly Sims. The cards include the strapline ‘print and paper have a great environmental story to tell’ and have a short and punchy story on the back which has been illustrated on the front. It’s a really engaging way to communicate the incredibly important topic of renewable and recyclable paper sources. And, of course, a rather good advert for their product! I get a lot of mailers in the post but this one feels like a little more consideration has been put in to crafting it and ensuring that it’s not just another piece of marketing bumpf. And, the beautiful illustrations make it just too hard to throw in the (recycling) bin!